The Squid's Ear was founded in 2002 to provide intelligent and insightful coverage of New York's thriving experimental and avant-garde music scene and to create links with other avant-garde music communities around the world. The magazine is an outgrowth of Squidco, a website initially developed in 1995 to spread information about unusual music and arts to the online music community. Squidco also operates an online music store.

The Squid's Ear is updated several times a week with live reviews, cd reviews and music news from other online sources. We also provide an interactive, searchable calendar of events at more than 45 venues in the New York metropolitan area. Feature articles and artist interviews are posted on the site on a bimonthly basis.

Ads may include a URL to direct a readers to your site. We also maintain counters for the number of times that your ad is displayed (impressions) and the number of times that a reader clicks on your ad (click-thru's).

This is a box ad displayed in the right sponsor bar of all Squid's Ear pages.

This is a tall box rectangular ad displayed in the right sponsor bar of all Squid's Ear pages.

The rotating banner is a horizontal ad at the top of all Squid's Ear pages which is rotated with 1 or 2 other ads. This means that your ad is displayed either on every other or every third page that the reader views.

The fixed banner is a horizontal ad at the top of all Squid's Ear pages which is not rotated. This means that every page on the Squid's Ear displays your ad to the reader.

The most inexpensive way to advertise with The Squid's Ear, this is two lines of text that click thru to your site.

Ads may be submitted as JPG, GIF, TIFF, PSD, EPS, or BMP files. GIF animation is acceptable, but you should not submit Shockwave Flash for your ad. Ads should be kept below 25K for box ads, or 40K for banner ads. We reserve the right to recompress images that do not adhere to these size restrictions. You will be given a chance to verify your recompressed ad if compression is required. The Squid's Ear reserves the right to denote any ad as an advertisement and to approve all ad content.

Ads are due on the 25th of the month for the following month. Ads should be submitted via email to ear@squidco.com or by mailing the ad on a CDR or a Zip Drive to:

Text ads can be submitted via email to ear@squidco.com.

You can see the results of your ad using The Squid's Ear Ad Viewing application. For an example, you can see our own music store's ad impressions and click thru's by using the following URL:

When you place an ad on The Squid's Ear, you will be given a similar URL that you can use to track the number of impressions and click thru's that your ad is generating.

Payment is due by the advertisement deadline, the 25th of the month, and can be paid by Mastercard, Visa, PayPal (zampino@squidco.com), personal check or money order made out to Squidco. Checks should be mailed to:

Please contact:

Or use our email form: